good: Can a Font Help a City Make a Comeback? Designers in Chattanooga, Tennessee have distilled the city’s burgeoning creative spirit into a typeface called Chatype. The goal is to help the city and its businesses forge a distinct and cohesive identity through custom typeface, sending a visual message to the world that Chattanooga—a rapidly growing city in the midst of a creative renaissance—is “more than just your average Southern town.” “If you think of a brand as a story, [Chattanooga] has an amazing story,” Trischler says. “If you look at the visual brand, it doesn’t back up that story.” Perhaps the sleek new font can help tell that story a little better.  Read about it on GOOD→ 
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Can a Font Help a City Make a Comeback?

Designers in Chattanooga, Tennessee have distilled the city’s burgeoning creative spirit into a typeface called Chatype. The goal is to help the city and its businesses forge a distinct and cohesive identity through custom typeface, sending a visual message to the world that Chattanooga—a rapidly growing city in the midst of a creative renaissance—is “more than just your average Southern town.”

“If you think of a brand as a story, [Chattanooga] has an amazing story,” Trischler says. “If you look at the visual brand, it doesn’t back up that story.” Perhaps the sleek new font can help tell that story a little better. 

Read about it on GOOD→ 

Source : good

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  4. bookwormbreakfast a reblogué ce billet depuis good et a ajouté :
    Read about it on GOOD→ MY STATE IS IN THE NEWS IN A WAY THAT MAKES ME REALLY HAPPY. This story is wonderful! For one...
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    Really night thin
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    I like Chattanooga.
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  24. cavendr a reblogué ce billet depuis good et a ajouté :
    Super cool… looks like...place I’d wanna live. good:

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